The Enchanted Forest, a Perthshire Big Tree Country event, has
smashed all previous box office records, welcoming over 26,350
visitors during its 23 night run, picking up the Big Tree Country
Community Award in the process.
The event, which was founded in 2002 with the primary
objective of extending the traditional tourism period, held in Pitlochry came to a close on
Saturday after attracting a record breaking 26,350 visitors, up 31%
from 20,000 visitors in 2010.
Attending the Big Tree Country Awards on Sunday
afternoon, the Highland Perthshire Area Community Interest Company,
who is behind the management of the event, was delighted to hear it
had also become the lucky recipient of the Big Tree Country
Community Award for its work in spreading the impact of the event
amongst local businesses and community projects.
Eddie Thomson, chair of the Highland Perthshire Area
Community Interest Company commented
"Winning the Big Tree Country Community Award is the icing
on the cake for us, after such an amazing year. We're truly
delighted that our efforts as a community interest company have
been recognised by Perthshire Big Tree Country."
"Such an unprecedented increase in ticket sales is
also very good news for the local businesses in the area. 50% of
Enchanted Forest customers stay overnight in the area, and a 31%
increase in attendance translates into a very strong increase in
the overall economic impact of the event, which is now estimated to
be in the region of £1.5million benefit to the local economy"
he continued.
The Enchanted Forest has
also been shortlisted for Event of the Year at this year's
Perthshire Chamber of Commerce Business Star Awards.