VisitScotland chairman, Mike Cantlay, has stated today that
Enchanted Forest, a Perthshire Big Tree Country event
and Scotland's premier sound and light show, is a must see event
for visitors to Scotland this Autumn, embodying the essence of the
country's national tourism message: Surprise Yourself. Visit
Visiting the event on its opening night with his family, Mike
Cantlay saw the multi-coloured event unfold in all its glory. He
commented: "The Enchanted Forest is a spectacular and
incredibly popular event, which attracts tens of thousands of
people to visit Perthshire each year, and I am confident it will be
a box office ticket smash again this year.
My family and I had a wonderful time at the Enchanted Forest and
it proves you don't have to travel very far to experience
Scotland's vibrant culture, which is so evident in every corner of
The Enchanted Forest now attracts visitors from all over the
UK and, indeed, the world and the positive impact on the
local area is estimated to be well in excess of £1.5 million
economic benefit every year.
With box office numbers soaring, the impact on the local economy
is expected to increase and closer working relationships with key
businesses this year are set to enhance the offering for visitors
to the area this Autumn.
A number of local tourism businesses
are working collaboratively to promote the event, with local
accommodation providers offering deals that include tickets to the
event, and other visitor attractions offering discount entry for
Enchanted Forest ticket holders.
Blair Castle on Atholl Estates is one of the businesses that is
promoting discounted entry during the show. Mike Dukes, Head of
Visitor Services at Atholl Estates explained why: "The
Enchanted Forest is a firm favourite amongst families and creates a
real buzz across the region as people flock from across the country
to come and see the spectacular light displays. The fact that the
exhibitions are refreshed each year also means that we see a flurry
of new visitors through our doors when the event is on. It also
provides a very welcome boost to businesses across the surrounding
area and we're delighted to extend a warm Highland Perthshire
welcome to The Enchanted Forest's customers."
Mike Cantlay, chairman of VisitScotland added: "The success of
The Enchanted Forest has a knock-on positive effect on the local
economy and I would encourage businesses, accommodation providers
and the tourism sector to seize the opportunity this provides to
showcase to visitors all that this fabulous area has to
In this, The Year of Creative Scotland, we have the chance to
spotlight, celebrate and promote Scotland's cultural and creative
strengths, so let's embrace this and show what a warm welcome
Scotland can offer each and every visitor!"
Organisers are encouraging members of the public to buy their
tickets in advance to avoid disappointment with recent box office
reports suggesting the event is on target to power past all
previous box office records.
Following a successful opening weekend demand for tickets has
surged indicating that the 2012 event is set to sell out.
Derek Allan, creative director of The Enchanted Forest 2012,
commented: "Last year many people travelled significant
distances to attend the event, all we're asking is that they plan
ahead and book their tickets in advance. Tickets sell so quickly
and many shows are already sold out with hardly any tickets left
for the most popular Saturday nights - a little bit of advance
planning can avoid disappointment on the night."
The 2012 show "FLOW" has been designed by a creative team led by
Derek Allan which includes Scottish designers Simon Wilkinson
(lighting) and RJ McConnell (sound), as well as Dundee based visual
artists Dalziel + Scullion, whose work is supported thanks to the
generosity of a grant from Creative Scotland in celebration of Year
of Creative Scotland 2012.
The event runs from Friday 5th October - Saturday 27th October.
For further information about the Enchanted Forest and to book
tickets, visit the Enchanted Forest website at www.enchantedforest.org.uk
The Enchanted Forest, the multi-award winning Perthshire
Big Tree Country event, which this year attracted over 26,000
visitors to the Highland Perthshire area, is calling on the local
business community to get behind it with a bold and unprecedented
move to raise £40,000 of private funding from the businesses that
the event directly benefits.
In recent years The Enchanted Forest, which is set to
return to nearby Faskally Wood for its 10th anniversary show in
2012, has successfully transitioned from being run by public sector
agencies, to being run by a not for profit Community Interest
However with public funding hard to come by, and ever
increasing costs of running the event, the Community Interest
Company Directors are asking the hundreds of local businesses who
directly benefit from the event to help provide the financial
backing needed to ensure The Enchanted Forest's ongoing economic
input to the area.
Eddie Thomson, chair of the Highland Perthshire Area
Community Interest Company commented
"This has been a tremendous year for the event, winning four
major awards and attracting over 26,000 visitors to the area and
we're really very keen for that success to continue into 2012. Over
half of The Enchanted Forest customers stay overnight in the area
and with increased numbers attending, the overall economic impact
of the event is now estimated to be in the region of £1.5million
benefit to the local economy."
"In our most recent feedback survey we asked our customers
to tell us which businesses they spent money with while in the area
and well over 250 businesses were mentioned by name, ranging from
restaurants to take aways, from hotels to retail shops. If each of
those businesses were to pledge just £160 then we would have the
necessary capital we need to continue to run the event. It's not
much to ask when you consider the sheer extent of the economic
impact of the event is almost 10,000 times that much per business -
that's an exceptional return on investment."
Businesses are being invited to attend an open meeting at
Fishers Hotel, Pitlochry at 7pm on Tuesday 20th December, 2011
where there will be an open and public discussion around the future
of The Enchanted Forest and how they can play an active role in
ensuring its success continues.
To register attendance at this meeting, contact Eddie
Thomson, Chairman of the Highland Perthshire Area Community
Interest Company by email on firstname.lastname@example.org
The Enchanted Forest was founded in 2003 and this year has
acquired a string of accolades including the Event Management Grand
Prix at the Scottish Event Awards, Best Cultural Event, Event of
the Year at the Perthshire Chamber of Commerce Business Star Awards
and the Community Award at the Perthshire Big Tree Country
The Enchanted Forest, a Perthshire Big Tree Country event, has
smashed all previous box office records, welcoming over 26,350
visitors during its 23 night run, picking up the Big Tree Country
Community Award in the process.
The event, which was founded in 2002 with the primary
objective of extending the traditional tourism period, held in Pitlochry came to a close on
Saturday after attracting a record breaking 26,350 visitors, up 31%
from 20,000 visitors in 2010.
Attending the Big Tree Country Awards on Sunday
afternoon, the Highland Perthshire Area Community Interest Company,
who is behind the management of the event, was delighted to hear it
had also become the lucky recipient of the Big Tree Country
Community Award for its work in spreading the impact of the event
amongst local businesses and community projects.
"Winning the Big Tree Country Community Award is the icing
on the cake for us, after such an amazing year. We're truly
delighted that our efforts as a community interest company have
been recognised by Perthshire Big Tree Country."
"Such an unprecedented increase in ticket sales is
also very good news for the local businesses in the area. 50% of
Enchanted Forest customers stay overnight in the area, and a 31%
increase in attendance translates into a very strong increase in
the overall economic impact of the event, which is now estimated to
be in the region of £1.5million benefit to the local economy"
The Enchanted Forest has
also been shortlisted for Event of the Year at this year's
Perthshire Chamber of Commerce Business Star Awards.
I went to the Enchanted
Forest Press Night last night and saw this years show
- if you have been to previous years show, my advice, is go with a
completely blank canvas. By this I mean, do not go expect to see
what you saw in previous shows - each year it is very different and
you will be disappointed if you are looking for things from
Having given you a word of warning, in my opinion this year it
is EXCELLENT, it is not just me saying this, but I ran in to a past
Enchanted Forest Chairman (2007 to 2009), he used words like
"They have nailed it." "I really like what they have done". "It
was truly superb!" He knows, as he has been to all 9 Enchanted
Location - this year it is in a very different
venue, there is no registration in the centre of Pitlochry. You
park in Pitlochry and can walk (allow 15mins) or catch a Yules Bus
(£1), from outside Fishers Hotel, which will drop you right at
the Enchanted Forest entrance.
The new venue which gives it a totally different
feel. For the last 5 years it has been at Faskally
Woods around Loch Dunmore which is all relatively flat. This year's
site does not have any water, but it does have some height. The
Paths are excellent, there is a very good affordable snack
catering facility on site, if you fancy a coffee or hot chocolate
when you are there.
What tips can I
give? I think the real secret is take your time going
round, (unlike other years) you can go round which
direction you fancy. There is an arrow pointing one way round,
but you do not have to go that way. Better still (if you have the
time, go one way round and back round the other way (with your
cup of hot chocolate), this will give you a totally different
perspective, (there is no time limit for being in the forest). The
other key thing to be aware of, is the time it takes for the
full display of music and lights at various points in the
forest. I am told each takes around 9 to 10 minutes to run
The catering in the Enchanted Forest is by Fayre and Square from
Gandtully - You will find it very reasonably priced Venison and
Steak Burgers £3.50, Giant Hot Dog £3.50, - Vegi Burger £2.50, - 6
mini doughnuts £2, - Soup, Tea, Coffee £2, - all soft drinks
My suggestion is, as you go round, find good
viewing spots and wait there for 10 minutes before moving on,
listen to the music and watch the light show. So find a spot at the
bottom of the valley, maybe half-way up, and at the Pagoda
(Building) at the top of the valley and make sure you stop and see
the whole sequence of lights from within the Pagoda too. Every spot
you will see something different.
A couple of other tips I would give:-
So the Enchanted Forest it is back with a totally
differenent show, one to really savour - enjoy!