Dove arrives in Highland Perthshire - Yesterday I attended a presentation on DOVE a new customer feed back system presented by Marina Huggett one of the six founders of the system from Inverness, developed without public funding. The event was at the Birnam Institute at Dunkeld, organised by Peter Guthrie the Highland Perthshire Destination Management Organisation (DMO) Development Officer.

Dove stands for 'Delivering Outstanding Visitor Experience' - Marina told us how 6 businesses in the Inverness area, got together and decided it was not good enough having an excellent tourism business if the visitors also experience less than perfect quality during their visit to the area.

Marina explained Dove is a system that allows you to collate your visitor feed back, it allows you to compare how well your business is doing compared to others in the same sector. It also allows you to compare your whole region's visitor experience versus other areas.

A couple of quotes that particularly stood out for me from Marina :-

"Everyone has the opportunity to improve their business" and feed back is a critical way of doing this.

and "If one person tells you something it is their opinion. If ten people tell you something you have to listen"

The Highland Perthshire DMO have signed Highland Perthshire up to be part of DOVE, this covers businesses in all the areas of Dunkeld,Pitlochry, Blair Atholl, Rannoch, Kenmore,

It costs £60 per year for the Bronze entry level to Dove. The Highland Perthshire DMO are subsidising the first 25 businesses so their cost will be £25 - we have already signed up Squirrel Cottage to the system.

Yesterday I attended a presentation on DOVE a new customer feed back system presented by Marina Huggett one of the six founders of the system from Inverness. The event was at the Birnam Institute at Dunkeld, organised by Peter Guthrie the Highland Perthshire Destination Managment Organisations (DMO) Development Officer.